MINIERO, GIULIA
MINIERO, GIULIA
Dipartimento di Economia, Management e Metodi Quantitativi
Narrative Transportation and Cinematic Advertising: The Role of Fantastical Thinking in Unrealistic Trailers
2026 M. Addis, G. Miniero, F. Ricotta, M. Holbrook
Happiness and Well-Being in Customer Experience: Transformative Research in the Time of AI
2026 G. Miniero, C. Donato, M. Addis, F. Ricotta
Enhancing Brand Experience in the Digital Transformation Age: Insights from Qualitative and Quantitative Research Methodologies
2025 M. Addis, G. Miniero
Enhancing the grocery customer experience: the role of technology and human interaction
2025 M. Grosso, G. Miniero, S. Castaldo
Investigating Intergenerational dynamics in voice search behavior: implications for brand engagement
2025 G. Miniero, L. Zollo
Enhancing the grocery customer experience: the role of technology and human interaction
2025 M. Grosso, G. Miniero, S. Castaldo
How can fashion brands develop the bestie vibe with Gen Z consumers?
2024 G. Miniero, J. Tasic Pizzolato
Improving the customer experience: a multi-method field work in grocery retailers
2024 M. Grosso, G. Miniero, S. Castaldo
“I am not unsustainable; I am on holiday!” moral disengagement and the holiday mindset of young travellers during a cruise
2024 M. Pizzetti, G. Miniero, M. Bonera, A.P. Codini, S. Elam
Generation Z: Values and Motivations Fostering Ethical Consumption
2023 M. Bonera, G. Miniero, A.P. Codini
I hate this brand but there is nothing I can do about it
2023 G. Miniero, M. Grosso, M. Pizzetti, V. Dianova
Leveraging on the customer journey for rethinking customer experience: a multimethod field work in grocery retailers
2023 M. Grosso, G. Miniero, S. Castaldo
Towards an open innovation ecosystem in the cultural industry: The bright side of trust and the dark side of measurement
2023 V. Dianova, G. Miniero, D. Suleiman
Games and Museums: A Novel Approach to Attracting and Retaining Audiences
2022 M. Pizzetti, G. Miniero
Gen Z and Sustainable Tourism Stay: the Role of Collective Efficacy
2021 M. Bonera, A. Codini, G. Miniero
Value co-production made easy: the role of fantastical thinking
2021 M. Addis, G. Miniero, F. Ricotta
Corporate communication and the arts
2021 G. Miniero, C. Holst
Gen Z and Sustainable Tourism Stay: the Role of Collective Efficacy
2021 M. Bonera, A. Codini, G. Miniero
Design Thinking for Food Well-Being: An Adolescent Language Perspective
2021 G. Miniero, M. Pizzetti, A. Baccelloni, F. Ricotta
Consumers’ Journey between Liquid and Solid Consumption
2021 E. Beretta, G. Miniero, F. Ricotta