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ZOLLO, LAMBERTO

ZOLLO, LAMBERTO  

Dipartimento di Economia, Management e Metodi Quantitativi  

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Titolo Data di pubblicazione Autori Tipo File Abstract
Investigating Intergenerational dynamics in voice search behavior: implications for brand engagement 2025 G. MinieroL. Zollo Book Part (author) -
Introduction to the special issue on new developments in digital promotion 2025 Zollo, LambertoRialti, Riccardo + Article (author) -
Implicit Ethical Consumerism: Development and Cross-cultural Validation of a Novel Affect-Misattribution Measure 2025 Lamberto ZolloRiccardo Rialti + Article (author) -
Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs 2024 Lamberto Zollo + Book (author) -
Ethical identity, social image, and sustainable fashion: Still an impossible deal? A sociopsychological framework of ethical consumers’ attitude-behavior gaps 2024 Lamberto Zollo Article (author) -
Mega-influencers and brand dynamics: Shaping attitudes toward leading and challenger brands through electronic word of mouth 2024 Riccardo RialtiLamberto Zollo + Article (author) -
How to prevent incivility from women employees? The role of psychological contract violation, aggressive reciprocal attitude and conscientiousness 2023 Lamberto Zollo + Article (author) -
Digital Transformation of SME Marketing Strategies : Innovating for the 4.0 Era 2023 Rialti, RiccardoZollo, Lamberto Book (author) -
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross-cultural analysis 2023 Zollo, LRialti, R + Article (author) -
Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers 2023 Lamberto Zollo + Article (author) -
How to combine multiple identities and gaining stakeholders legitimacy in hybrid organizations? An organizational design response 2023 Zollo, LambertoRialti, Riccardo + Article (author) -
Does TMX affect instigated incivility? The role of negative reciprocity and psychological contract violation 2022 Zollo, Lamberto + Article (author) -
Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business 2022 Rialti R.Zollo L. + Article (author) -
Why do consumers free ride? Investigating the effects of cognitive effort on postpurchase dissonance 2022 Zollo, LambertoRialti, Riccardo + Article (author) -
Does religiosity influence retention strategies in nonprofit organizations? 2022 Lamberto Zollo + Article (author) -
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective 2022 Rialti, RZollo, L. + Article (author) -
Relational Ontology for an Ethics of Work Relationships 2022 Lamberto ZolloRiccardo Rialti + Book Part (author) -
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective 2022 Riccardo RialtiLamberto Zollo + Article (author) -
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience 2022 Zollo, LambertoRialti, Riccardo + Article (author) -
Eyes for eyes, teeth for teeth : positive and negative reciprocity in NPOs 2022 Zollo Lamberto + Article (author) -