MINIERO, GIULIA
MINIERO, GIULIA
Dipartimento di Economia, Management e Metodi Quantitativi
Investigating Intergenerational dynamics in voice search behavior: implications for brand engagement
2025 G. Miniero, L. Zollo
Enhancing Brand Experience in the Digital Transformation Age: Insights from Qualitative and Quantitative Research Methodologies
2025 M. Addis, G. Miniero
Enhancing the grocery customer experience: the role of technology and human interaction
2025 M. Grosso, G. Miniero, S. Castaldo
Enhancing the grocery customer experience: the role of technology and human interaction
2025 M. Grosso, G. Miniero, S. Castaldo
How can fashion brands develop the bestie vibe with Gen Z consumers?
2024 G. Miniero, J. Tasic Pizzolato
Improving the customer experience: a multi-method field work in grocery retailers
2024 M. Grosso, G. Miniero, S. Castaldo
“I am not unsustainable; I am on holiday!” moral disengagement and the holiday mindset of young travellers during a cruise
2024 M. Pizzetti, G. Miniero, M. Bonera, A.P. Codini, S. Elam
I hate this brand but there is nothing I can do about it
2023 G. Miniero, M. Grosso, M. Pizzetti, V. Dianova
Generation Z: Values and Motivations Fostering Ethical Consumption
2023 M. Bonera, G. Miniero, A.P. Codini
Leveraging on the customer journey for rethinking customer experience: a multimethod field work in grocery retailers
2023 M. Grosso, G. Miniero, S. Castaldo
Towards an open innovation ecosystem in the cultural industry: The bright side of trust and the dark side of measurement
2023 V. Dianova, G. Miniero, D. Suleiman
Games and Museums: A Novel Approach to Attracting and Retaining Audiences
2022 M. Pizzetti, G. Miniero
Design Thinking for Food Well-Being: An Adolescent Language Perspective
2021 G. Miniero, M. Pizzetti, A. Baccelloni, F. Ricotta
Gen Z and Sustainable Tourism Stay: the Role of Collective Efficacy
2021 M. Bonera, A. Codini, G. Miniero
Gen Z and Sustainable Tourism Stay: the Role of Collective Efficacy
2021 M. Bonera, A. Codini, G. Miniero
Value co-production made easy: the role of fantastical thinking
2021 M. Addis, G. Miniero, F. Ricotta
Corporate communication and the arts
2021 G. Miniero, C. Holst
Consumers’ Journey between Liquid and Solid Consumption
2021 E. Beretta, G. Miniero, F. Ricotta
Motivating reasons and hurdles for ethical purchases among GEN Z Consumers
2020 M. Bonera, A. Codini, G. Miniero
Il marketing per una società migliore. Atti della 17ª SIM Conference
2020 M. Bonera, G. Miniero, A. Codini