Consumer acceptance of cultivated fish:a scoping review

Cultivated fish (CF), produced through cellular agriculture, is emerging as a potential alternative to conventional fisheries and aquaculture. Yet, consumer acceptance of this product remains uncertain. This scoping review synthesizes peer-reviewed literature published since 2018 (n = 11 studies) on attitudes toward CF. Findings show that perceptions are shaped by expected product attributes (safety, health, taste, sustainability), self-reported intentions (willingness to try, buy, or pay a premium price), and individual factors (age, education, food neophobia, familiarity). Safety concerns and negative reactions to technical naming (e.g., “cell-cultured”) act as major barriers, while environmental and ethical benefits are viewed positively but do not always translate into purchase intention. The review highlights the need for targeted marketing strategies, appropriate naming, and regulatory clarity to foster consumers’ trust and support market development.