Hunted wild game meat (HWGM) has a complete nutritional profile, and its environmental impact is lower than farmed meat. However, HWGM derives from hunting, which often relates to consumers’ ethical concerns. This review aims to clarify which variables are linked to consumers' perceptions and attitudes toward HWGM. Results highlight that the body of literature about this topic is growing, especially in Europe and U.S. Moreover, gender and residence seem to be good predictors of consumers’ perceptions and attitudes toward HWGM. Furthermore, some positive drivers were detected. The positive attitude toward hunting and familiarity with hunting resulted to be linked to HWGM consumption. Conversely, food safety consumers’ concerns represent one of the main barriers. Finally, the seasonality of the product and the relative lack of HWGM market supply represent barriers to its consumption. Our findings may assist stakeholders in defining targeted marketing strategies and policies.

Consumers' perceptions and attitudes toward hunted wild game meat in the modern world : A literature review / A.F. Corradini, M.E. Marescotti, E. Demartini, A. Gaviglio. - In: MEAT SCIENCE. - ISSN 0309-1740. - 194:(2022 Dec), pp. 108955.1-108955.19. [10.1016/j.meatsci.2022.108955]

Consumers' perceptions and attitudes toward hunted wild game meat in the modern world : A literature review

A.F. Corradini
Primo
;
M.E. Marescotti
Secondo
;
E. Demartini
Penultimo
;
A.A.M. Gaviglio
Ultimo
2022

Abstract

Hunted wild game meat (HWGM) has a complete nutritional profile, and its environmental impact is lower than farmed meat. However, HWGM derives from hunting, which often relates to consumers’ ethical concerns. This review aims to clarify which variables are linked to consumers' perceptions and attitudes toward HWGM. Results highlight that the body of literature about this topic is growing, especially in Europe and U.S. Moreover, gender and residence seem to be good predictors of consumers’ perceptions and attitudes toward HWGM. Furthermore, some positive drivers were detected. The positive attitude toward hunting and familiarity with hunting resulted to be linked to HWGM consumption. Conversely, food safety consumers’ concerns represent one of the main barriers. Finally, the seasonality of the product and the relative lack of HWGM market supply represent barriers to its consumption. Our findings may assist stakeholders in defining targeted marketing strategies and policies.
wild game meat; consumer attitudes; hunting activity; hunters; food choice
Settore AGR/01 - Economia ed Estimo Rurale
dic-2022
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/936988
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