European consumers have generally been reluctant to accept genetically modified food. Novel breeding technologies that avoid transgenic manipulations seem to be more positively perceived by consumers, opening new horizons for the market. This paper investigates the motivations of consumer acceptance for cisgenic products. By comparing four information treatments (i.e., basic information, naturalness, health, and environment), we demonstrate that information on health-related benefits and especially on environmental benefits contributes to generate a positive communication landscape around cisgenic food. The results provide insights for the development of food policies and communication strategies aimed at increasing consumer acceptance for edited food.

Identifying motivations for acceptance of cisgenic food : results from a randomized controlled choice experiment / E. De Marchi, A. Cavaliere, A. Banterle. - In: JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS. - ISSN 1068-5502. - 47:1(2022 Jan), pp. 128-144. [10.22004/ag.econ.309882]

Identifying motivations for acceptance of cisgenic food : results from a randomized controlled choice experiment

E. De Marchi
Primo
;
A. Cavaliere
Secondo
;
A. Banterle
Ultimo
2022

Abstract

European consumers have generally been reluctant to accept genetically modified food. Novel breeding technologies that avoid transgenic manipulations seem to be more positively perceived by consumers, opening new horizons for the market. This paper investigates the motivations of consumer acceptance for cisgenic products. By comparing four information treatments (i.e., basic information, naturalness, health, and environment), we demonstrate that information on health-related benefits and especially on environmental benefits contributes to generate a positive communication landscape around cisgenic food. The results provide insights for the development of food policies and communication strategies aimed at increasing consumer acceptance for edited food.
edited food; food choices; food information; information treatment
Settore AGR/01 - Economia ed Estimo Rurale
Article (author)
File in questo prodotto:
File Dimensione Formato  
JARE47.1.8 Cavaliere 128-144.pdf

accesso aperto

Tipologia: Publisher's version/PDF
Dimensione 230.45 kB
Formato Adobe PDF
230.45 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/905051
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 1
  • ???jsp.display-item.citation.isi??? 0
social impact