The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour. Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.
Interrelationships between organic food industry, innovation and consumer behaviour / A.A.M. Gaviglio, M. Licitra Pedol, A. Pirani - In: Cultivate the future : book of abstracts : 16th IFOAM Organic World Congress, Modena, Italy 16-20 June '08 / [a cura di] T. Alföldi. - Bonn : Deutsche Bibliothek, 2008. - ISBN 9783940946034. (( Intervento presentato al 16. convegno IFOAM Organic World Congress : Cultivate the future tenutosi a Modena nel 2008.
Interrelationships between organic food industry, innovation and consumer behaviour
A.A.M. GaviglioPrimo
;M. Licitra PedolSecondo
;A. PiraniUltimo
2008
Abstract
The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour. Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.
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