The aim of this work is to investigate the relationship between organic foods firms and innovation with particularly attention to organic dairying productions and consumer’s behaviour. Using Porter’s competitive analysis and a special case history, the work wants to study which role innovation plays in a business strategy based on an upgraded concept of differentiation.
Titolo: | Interrelationships between organic food industry, innovation and consumer behaviour |
Autori: | GAVIGLIO, ANNA ANTONIA MARIA (Primo) LICITRA PEDOL, MARTINA (Secondo) PIRANI, ALBERTO (Ultimo) |
Settore Scientifico Disciplinare: | Settore AGR/01 - Economia ed Estimo Rurale |
Data di pubblicazione: | 2008 |
Tipologia: | Book Part (author) |
Appare nelle tipologie: | 03 - Contributo in volume |
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