Background: Academic interest in the use of social media data is rapidly increasing. The application of social media analysis in various domains is an emerging trend due to a massive volume of available data, accessibility, and interaction. Food is often a protagonist of the posting activity on social networks; however, the analysis of social media use in relation to food is still limited. Scope and approach: The dual purpose of this systematic review was, firstly, to provide an overview of the existing literature about the phenomenon of food in social media, in order to identify the role of the consumer, the interlocutors of the message, and the type of content conveyed. Secondly, evaluate the impact of social media use, and understand whether the access to social media content can affect consumer knowledge, awareness of healthy food choices, or drive consumers towards unhealthy food practices. Key findings and conclusions: Studies can be classified according to two types of communication flow, named from (consumer as the sender of a message) and to consumers (consumer as a receiver). Content analysis outlined four main categories: user-generated content, information measures and risk communication, digital marketing and exposure. Our results revealed a dual nature of social media use in relation to food: a virtuous one, leading to an increase in consumer knowledge and information, and a bad one, which tends to change individual behaviours in the direction of unhealthy food consumption practices.

#Socialfood : Virtuous or vicious? A systematic review / V. Ventura, A. Cavaliere, B. Ianno. - In: TRENDS IN FOOD SCIENCE & TECHNOLOGY. - ISSN 0924-2244. - 110(2021 Apr), pp. 674-686. [10.1016/j.tifs.2021.02.018]

#Socialfood : Virtuous or vicious? A systematic review

V. Ventura
Primo
;
A. Cavaliere
Secondo
;
2021-04

Abstract

Background: Academic interest in the use of social media data is rapidly increasing. The application of social media analysis in various domains is an emerging trend due to a massive volume of available data, accessibility, and interaction. Food is often a protagonist of the posting activity on social networks; however, the analysis of social media use in relation to food is still limited. Scope and approach: The dual purpose of this systematic review was, firstly, to provide an overview of the existing literature about the phenomenon of food in social media, in order to identify the role of the consumer, the interlocutors of the message, and the type of content conveyed. Secondly, evaluate the impact of social media use, and understand whether the access to social media content can affect consumer knowledge, awareness of healthy food choices, or drive consumers towards unhealthy food practices. Key findings and conclusions: Studies can be classified according to two types of communication flow, named from (consumer as the sender of a message) and to consumers (consumer as a receiver). Content analysis outlined four main categories: user-generated content, information measures and risk communication, digital marketing and exposure. Our results revealed a dual nature of social media use in relation to food: a virtuous one, leading to an increase in consumer knowledge and information, and a bad one, which tends to change individual behaviours in the direction of unhealthy food consumption practices.
consumer; consumer exposure; food experience; information; social media
Settore AGR/01 - Economia ed Estimo Rurale
Article (author)
File in questo prodotto:
File Dimensione Formato  
1-s2.0-S0924224421001254-main.pdf

accesso riservato

Tipologia: Publisher's version/PDF
Dimensione 1.66 MB
Formato Adobe PDF
1.66 MB Adobe PDF   Visualizza/Apri   Richiedi una copia
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/905078
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 5
  • ???jsp.display-item.citation.isi??? 6
social impact