Although several studies have focused on environmentally-friendly wine certifications, very few have dealt with biodiversity. Focusing on wine, this paper uses a choice experiment (CE) to provide a monetary estimation of the willingness to pay of consumers for a hypothetical label that certifies the use of agricultural practices to protect biodiversity in the vineyard and to investigate the key socio-demographic and attitudinal variables driving this interest.
Wine protecting Biodiversity : A choice experiment in the Prosecco area / G. Ruggeri, C. Mazzocchi, S. Corsi. ((Intervento presentato al 8. convegno AIEAA Conference Tomorrow’s Food: Diet transition and its implications on health and the environment tenutosi a Pistoia nel 2019.
Wine protecting Biodiversity : A choice experiment in the Prosecco area
G. RuggeriPrimo
;C. MazzocchiSecondo
;S. CorsiUltimo
2019
Abstract
Although several studies have focused on environmentally-friendly wine certifications, very few have dealt with biodiversity. Focusing on wine, this paper uses a choice experiment (CE) to provide a monetary estimation of the willingness to pay of consumers for a hypothetical label that certifies the use of agricultural practices to protect biodiversity in the vineyard and to investigate the key socio-demographic and attitudinal variables driving this interest.
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