The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claims lead to perceiving the cheese as healthier, but less hygienic. Results suggest also other two potential halos: (i) the “tradition halo” that links perceived traditional character to healthiness and taste; and (ii) the “environmental and animal care halo” that links respect for environment and animal welfare to food safety.

Exploring Consumer Biased Evaluations : Halos Effects of Local Food and of Related Attributes / E. Demartini, E.C. Ricci, S. Mattavelli, S. Stranieri, A. Gaviglio, A. Banterle, J. Richetin, M. Perugini. - In: INTERNATIONAL JOURNAL ON FOOD SYSTEM DYNAMICS. - ISSN 1869-6945. - 9:4(2018 Aug 31), pp. 375-389. [10.18461/ijfsd.v9i4.947]

Exploring Consumer Biased Evaluations : Halos Effects of Local Food and of Related Attributes

E. Demartini
Primo
;
E.C. Ricci
Secondo
;
S. Stranieri
;
A. Gaviglio;A. Banterle;
2018

Abstract

The paper explores the (mis)perceptions related to local food to identify potential halo effects. It also investigates whether product beliefs relate to the food category itself or to its perceived attributes. 133 students answered a questionnaire regarding four cheeses labelled as local, conventional, organic, or PDO. Results show that local claims lead to perceiving the cheese as healthier, but less hygienic. Results suggest also other two potential halos: (i) the “tradition halo” that links perceived traditional character to healthiness and taste; and (ii) the “environmental and animal care halo” that links respect for environment and animal welfare to food safety.
local food; halo effect; food values; tradition halo; environmental and animal care halo
Settore AGR/01 - Economia ed Estimo Rurale
Settore M-PSI/03 - Psicometria
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/587236
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