This article focuses on contemporary social imaginaries emerging in the spe- cific context of food delivery mediated by digital labour platforms (DLPs) in Italy. How can the dominant imaginary constructed by DLPs be challenged? Are there alternative imaginaries to the celebration of individual autonomy and extreme flexibility that can open up the possibility of emancipation for platform workers? After introducing the theoretical framework on social imaginaries, technological changes and possible paths of liberation within and from work, the article explores how the studied organisations – trade unions, grassroots groups, and cooperatives – define themselves and the workers they refer to, as well as the different social imaginaries they foster in contrast (or sometimes in agreement) to those promoted by DLPs. By proposing the concept of a «strug- gle for alternative social imaginaries», our findings – based on a multi-sited ethnography study – show how the initial dominant imaginary conveyed by DLPs is progressively challenged by the multi-vocality of the counter-social imaginaries promoted by the collective actors representing platform workers.

Struggling for alternative social imaginaries : A focus on Italian organisations representing food delivery platform workers / P. Borghi, A. Murgia. - In: ETNOGRAFIA E RICERCA QUALITATIVA. - ISSN 1973-3194. - 2(2022), pp. 279-303. [10.3240/104669]

Struggling for alternative social imaginaries : A focus on Italian organisations representing food delivery platform workers

P. Borghi
Primo
;
A. Murgia
Ultimo
2022

Abstract

This article focuses on contemporary social imaginaries emerging in the spe- cific context of food delivery mediated by digital labour platforms (DLPs) in Italy. How can the dominant imaginary constructed by DLPs be challenged? Are there alternative imaginaries to the celebration of individual autonomy and extreme flexibility that can open up the possibility of emancipation for platform workers? After introducing the theoretical framework on social imaginaries, technological changes and possible paths of liberation within and from work, the article explores how the studied organisations – trade unions, grassroots groups, and cooperatives – define themselves and the workers they refer to, as well as the different social imaginaries they foster in contrast (or sometimes in agreement) to those promoted by DLPs. By proposing the concept of a «strug- gle for alternative social imaginaries», our findings – based on a multi-sited ethnography study – show how the initial dominant imaginary conveyed by DLPs is progressively challenged by the multi-vocality of the counter-social imaginaries promoted by the collective actors representing platform workers.
social imaginaries; platform work; multi-sited ethnography; collective representation; trade unions; grassroots groups; cooperatives
Settore SPS/07 - Sociologia Generale
Settore SPS/09 - Sociologia dei Processi economici e del Lavoro
H2020_ERC18AMURG_01 - Seizing the Hybrid Areas of work by Re-presenting self-Employment (SHARE) - MURGIA, ANNALISA - H2020_ERC - Horizon 2020_Europern Research Council - 2018
https://www.rivisteweb.it/doi/10.3240/104669
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/937578
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