Setting up a circular and sustainable business model for sea urchin

The classic linear economy based on extraction, processing, production, and waste no longer seems to be functional because the natural resources are starting to run out. Therefore, the aim of this study is to analyse the transition from a linear system to the circular economy, providing an example of reuse of sea urchin waste. Some experiments carried out on marine collagen have shown how this material could be used for biomedical devices and for cosmetic products. For these reasons, this work considers sustainability as a strategic driver to generate profits. To make their core business effective, companies should not consider only the financial perspectives but also the social and environmental aspects. This study focuses on these three frameworks using the Triple-Layered business model canvas. The environmental and social benefits can be several. Moreover, the innovative products produced with discarded sea urchins can contribute to limiting the loss of biodiversity, while the industrial conversion to a circular economy would guarantee new job opportunities. In conclusion, the reuse of sea urchin waste is a clear example of how companies could be projected towards a green economy based on a more eco-sustainable vision.