Ethnographic approaches : Types, trends and themes

Ethnography is a methodology based on direct observation. Of course, when doing conducting ethnography, it is also essential to listen to the conversations of the actors ‘on stage’ , read the documents produced in the field, and interact with people, asking questions. However, what most notably distinguishes ethnography from other methodologies is thea more active role assigned to the cognitive modes of observing, watching, seeing, looking at and scrutinizing. Ethnography, like any other methodology, is not simply merely an instrument of for data collection. It wais born at a particular moment in the history of society and thus embodies certain of its cultural features.