Obiettivo Italia : i turisti cinesi, nuovi utenti del patrimonio materiale e immateriale del Bel Paese

In recent years, many Chinese tourists have chosen to visit Italy. It is an extremely varied typology of travelers in search of the rich Italian cultural and environmental heritage. They also are attracted by the high quality of life and economic dynamism of some sectors of production (especially fashion, design, food and wine). Chinese tourism however poses new challenges to the Italian tourism system that the present contribution aims to deal with no claim to completeness.