Glocalization : a critical introduction

As Victor Roudometof immediately points out, glocalisation is an undertheorised concept: strictly speaking, there is no theory or school of theories on glocalisation, as such, in the literature. This is quite amazing, particularly given the popularity of the term and its large diffusion in different social, economic, and political spheres, as well as in academic discourse. Surprisingly, to date there is no book in circulation that specifically discusses this concept. Consequently, Glocalization: A critical introduction is a welcome novelty, which fills this gap. However, while there is no attempt to distinctly theorise glocalisation on its own terms, this does not mean that there are no relevant interpretations, whereby theorists have sought to creatively engage with it. Nevertheless, what is needed (and where the author greatly succeeds) is to add glocalisation to the social-scientific vocabulary, as an analytically autonomous concept, and not as a mere appendage to globalisation, cosmopolitanisation, or theories of global diffusion.