The objective of this work was to explain the motivations influencing the consumer to purchase a particular extra virgin olive oil on the basis of its appearance parameters. A procedure was set up according to Osgood's semantic differential technique using a non-trained panel of 30 women. Teh perceived profiles of oils showed that, in some cases, there is a correlation between the affective meaning of the subjects towards the descriptors of colour and transparence and the visual characteristics of the samples.
Study of the subjective affective meaning and motivational aspects towards extra virgin olive oil / E. Pagliarini, P.S. Badiale, L. Semeria. - In: GRASAS Y ACEITES. - ISSN 0017-3495. - 1994:1-2(1994), pp. 65-67.
|Titolo:||Study of the subjective affective meaning and motivational aspects towards extra virgin olive oil|
PAGLIARINI, ANTONELLA (Primo)
|Parole Chiave:||color; extra virgin olive oil; semantic differential technique; turbidity|
|Settore Scientifico Disciplinare:||Settore AGR/15 - Scienze e Tecnologie Alimentari|
|Data di pubblicazione:||1994|
|Digital Object Identifier (DOI):||http://dx.doi.org/10.3989/gya.1994.v45.i1-2.973|
|Appare nelle tipologie:||01 - Articolo su periodico|