Enhancing telemedicine integration: Unpacking healthcare professionals’ beliefs and concerns.

Telemedicine is gradually emerging to offer sustainable practices for healthcare systems and patients, leading to new forms of collaboration and fostering value co-creation processes. However, the enhancement of telemedicine highlights new challenges and changes in the practice of healthcare professionals. Thus, two explorative studies were conducted to investigate healthcare professionals’ beliefs concerning their experience with telemedicine. By analysing survey data (n=268), Study 1 showed healthcare professionals' apprehensions regarding the integration of telemedicine into their routine clinical practice. Through thematic analysis of semi-structured interviews with pediatricians (n=13), Study 2 revealed that, in addition to anticipated benefits in patients' experiences and healthcare structures, participants expressed concerns related to the risk of losing key clinical information, potential increases in workload and changes in their relationships with patients. Impacts: By identifying healthcare professionals’ views on the adoption of telemedicine, our findings offer valuable insights for implementing tailored interventions aimed to promote a successful integration of telemedicine into their daily working practice, thereby fostering value co-creation perception.