This presentation will focus on the preliminary findings of my PhD thesis. In particular, by positioning food truck micro-entrepreneurs and 'hipster' bar and restaurant owners as part of the broader creative economy, in line with the literature on craft as a component of the cultural and creative industries, it will argue that they constitute a 'humbler' pathway to the creative industries and a peculiar kind of entrepreneurial self.
Food and beverage creative businesses in Italy: the humble path to creative economy? / A. Gerosa. ((Intervento presentato al convegno Post-Startup Cultures : 20-21 dicembre tenutosi a Napoli nel 2018.
Food and beverage creative businesses in Italy: the humble path to creative economy?
A. Gerosa
2018
Abstract
This presentation will focus on the preliminary findings of my PhD thesis. In particular, by positioning food truck micro-entrepreneurs and 'hipster' bar and restaurant owners as part of the broader creative economy, in line with the literature on craft as a component of the cultural and creative industries, it will argue that they constitute a 'humbler' pathway to the creative industries and a peculiar kind of entrepreneurial self.
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