Le riflessioni linguistiche agli albori della stampa italiana di moda: il caso del "Giornale delle Nuove Mode di Francia e d’Inghilterra"

The article reviews the main types of linguistic comments present in what is unanimously considered the first Italian magazine devoted to fashion, the "Giornale delle Nuove Mode di Francia e d’Inghilterra" (Milan, 1786-1794). These typologies, with respect to which some perspectives on later developments in the Italian fashion press will be attempted, concern considerations on the supposed specificities of women’s writing; the attitude towards technical and foreign fashion terms, primarily from French, found in the articles specifically dedicated to fashion; and the publication, in the same "Giornale", of short vocabularies.