Bruno Pischedda’s new book is a thoroughly documented and compelling examination of the editorial series and market strategies implemented by Italian publishers in the contemporary age. It offers us a history of the book industry as an industry. While it addresses many questions that have long remained unanswered in historiography.
Storia della competizione editoriale, tra politiche di collana e strategie di mercato = History of publishing competition, between series policies and market strategies / R. Cesana. - In: BIBLIOTHECAE.IT. - ISSN 2283-9364. - 12:2(2023 Dec 19), pp. 561-572. [10.6092/issn.2283-9364/18718]
Storia della competizione editoriale, tra politiche di collana e strategie di mercato = History of publishing competition, between series policies and market strategies
R. Cesana
2023
Abstract
Bruno Pischedda’s new book is a thoroughly documented and compelling examination of the editorial series and market strategies implemented by Italian publishers in the contemporary age. It offers us a history of the book industry as an industry. While it addresses many questions that have long remained unanswered in historiography.
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