Is Facebook “green”? Do political leaders use this social medium to spread information on green policies? The aim of this paper is to investigate on whether and how Facebook is used by politicians as an arena to spread environmental policy proposals or simply information about the environment. The study covers 127 Facebook pages of political leaders in 31 different advanced industrial democracies. The 127 pages have been under observation for 26 months and 99,234 posts were scrutinized. 25,151 out of these 99,234 posts were manually coded and analyzed in order to measure how often contemporary leaders use Facebook to talk about environmental issues. We found that: (i) environmental issues do not represent a relevant concern for the main political leaders of contemporary advanced industrial democracies; (ii) left wing and younger leaders are the ones who used Facebook the most for spreading information about environmental issues; and (iii) relevant differences between leaders of countries with different levels of economic wealth and environmental pollution are noted in regard to Western countries.

Leaders' ‘Green’ Posts. The Environmental Issues Shared by Politicians on Facebook / D. Ceccobelli, B. Cotta. - In: EUROPEAN POLICY ANALYSIS. - ISSN 2380-6567. - 2:2(2016), pp. 68-93. [10.18278/epa.2.2.5]

Leaders' ‘Green’ Posts. The Environmental Issues Shared by Politicians on Facebook

D. Ceccobelli
Primo
;
2016

Abstract

Is Facebook “green”? Do political leaders use this social medium to spread information on green policies? The aim of this paper is to investigate on whether and how Facebook is used by politicians as an arena to spread environmental policy proposals or simply information about the environment. The study covers 127 Facebook pages of political leaders in 31 different advanced industrial democracies. The 127 pages have been under observation for 26 months and 99,234 posts were scrutinized. 25,151 out of these 99,234 posts were manually coded and analyzed in order to measure how often contemporary leaders use Facebook to talk about environmental issues. We found that: (i) environmental issues do not represent a relevant concern for the main political leaders of contemporary advanced industrial democracies; (ii) left wing and younger leaders are the ones who used Facebook the most for spreading information about environmental issues; and (iii) relevant differences between leaders of countries with different levels of economic wealth and environmental pollution are noted in regard to Western countries.
comparative politics; environmental policy; Facebook; green politics; social media
Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi
Article (author)
File in questo prodotto:
File Dimensione Formato  
9_CECCOBELLI_2016.pdf

accesso riservato

Tipologia: Publisher's version/PDF
Dimensione 1.6 MB
Formato Adobe PDF
1.6 MB Adobe PDF   Visualizza/Apri   Richiedi una copia
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/891419
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 3
  • ???jsp.display-item.citation.isi??? ND
social impact