This article considers that, with regard to the protection and promotion of cultural diversity in bilateral trade, Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and Canada-United States-Mexico Agreement (CUSMA) are the most important agreements among recent Free Trade Agreements (FTAs). This is justified by the scope of these agreements, the extent of the protection and promotion of this diversity, and the partners involved. This article argues that, despite their limits, CETA and CUSMA are successful examples of a transatlantic trade law of cultural diversity. It claims, however, that rich countries should move beyond protectionist measures open to the “happy few” agents of global trade towards more effectively considering developing countries’ needs concerning the protection and promotion of cultural diversity. This concrete action, whose importance has been confirmed by the coronavirus pandemic, should be part of a broader reflection on inclusive capitalism both for rich and developing countries. It requires not only renewed and more effective attention by the supporters of cultural diversity in trade, but also a new US approach towards cultural issues, which should be framed in a renewed multilateralism.

Beyond a Transatlantic Trade Law of Cultural Diversity Towards Inclusive Capitalism: New Narratives for Post-COVID Sustainability in light of CETA and CUSMA / L. Bellucci. - In: REVUE JURIDIQUE THÉMIS. - ISSN 0556-7963. - 55:2(2021 Sep), pp. 545-586.

Beyond a Transatlantic Trade Law of Cultural Diversity Towards Inclusive Capitalism: New Narratives for Post-COVID Sustainability in light of CETA and CUSMA

L. Bellucci
2021

Abstract

This article considers that, with regard to the protection and promotion of cultural diversity in bilateral trade, Canada-European Union Comprehensive Economic and Trade Agreement (CETA) and Canada-United States-Mexico Agreement (CUSMA) are the most important agreements among recent Free Trade Agreements (FTAs). This is justified by the scope of these agreements, the extent of the protection and promotion of this diversity, and the partners involved. This article argues that, despite their limits, CETA and CUSMA are successful examples of a transatlantic trade law of cultural diversity. It claims, however, that rich countries should move beyond protectionist measures open to the “happy few” agents of global trade towards more effectively considering developing countries’ needs concerning the protection and promotion of cultural diversity. This concrete action, whose importance has been confirmed by the coronavirus pandemic, should be part of a broader reflection on inclusive capitalism both for rich and developing countries. It requires not only renewed and more effective attention by the supporters of cultural diversity in trade, but also a new US approach towards cultural issues, which should be framed in a renewed multilateralism.
Cet article considère que, pour ce qui est de la protection et de la promotion de la diversité des expressions culturelles, l’Accord économique et commercial global entre le Canada et l’Union européenne (AECG) et l’Accord Canada-États-Unis-Mexique (ACEUM) sont les accords les plus importants parmi les récents accords de libre-échange (ALE). Cela se justifie par la portée de ces accords, l’étendue de la protection et de la promotion de cette diversité et les partenaires impliqués. Cet article fait valoir que, malgré leurs limites, l’AECG et l’ACEUM sont des exemples réussis d’un droit économique transatlantique de la diversité culturelle. Il soutient cependant que les pays riches devraient aller au-delà des mesures protectionnistes ouvertes à « quelques heureux » acteurs du commerce mondial pour prendre en compte plus efficacement les besoins des pays en développement en matière de protection et de promotion de la diversité culturelle. Cette action concrète, dont l’importance a été confirmée par la pandémie de coronavirus, devrait s’inscrire dans le cadre d’une réflexion plus large sur un capitalisme inclusif tant pour les pays riches que pour les pays en développement. Elle exige non seulement une attention renouvelée et plus efficace de la part des partisans de la diversité culturelle dans le commerce, mais aussi une nouvelle approche des États-Unis à l’égard des questions culturelles, qui devrait se situer dans le cadre d’un multilatéralisme renouvelé.
Transatlantic Trade Law; Bilateral Trade; Cultural Diversity; Inclusive Capitalism; Post-COVID Sustainability; Canada-European Union Comprehensive Economic and Trade Agreement (CETA); Canada-United States-Mexico Agreement (CUSMA); Free Trade Agreements (FTAs); Protectionist Measures; Developing Countries; Coronavirus Pandemic; Renewed Multilateralism
Settore IUS/20 - Filosofia del Diritto
Settore IUS/13 - Diritto Internazionale
Settore IUS/14 - Diritto dell'Unione Europea
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