In November 2019, Simon Jolin-Barrette, Quebec minister responsible for the French language, revisited a controversy that had taken place two years earlier concerning the bilingual greeting bonjour/hi used in Montreal businesses, considered by some to reflect the decline of the French language in Quebec. The minister stated that he intended to ban the greeting in favor of the French ritual bonjour. In a conflicted sociolinguistic context such as Quebec’s, such assertions cannot go unnoticed. The announcement of Jolin-Barrette resounded in the media, where it provoked strong reactions to such an extent that a new polemic broke out. The aim of this article is to show how the reactions provoked, especially online, contributed to the deconstruction of the minister’s discourse and to its inability to impose itself as a discourse of authority. Our analysis focusses on the (techno)discursive modalities through which Jolin-Barrette’s authority is diminished or denied.

La polémique autour de bonjour/hi sur le web : vers la déconstruction du discours d’autorité = The online polemic surrounding bonjour/hi: towards the deconstruction of the discourse of authority / C. Molinari, G. Bernard-Barbeau. - In: ARGUMENTATION & ANALYSE DU DISCOURS. - ISSN 1565-8961. - 26(2021), pp. 1-20.

La polémique autour de bonjour/hi sur le web : vers la déconstruction du discours d’autorité = The online polemic surrounding bonjour/hi: towards the deconstruction of the discourse of authority

C. Molinari;
2021

Abstract

In November 2019, Simon Jolin-Barrette, Quebec minister responsible for the French language, revisited a controversy that had taken place two years earlier concerning the bilingual greeting bonjour/hi used in Montreal businesses, considered by some to reflect the decline of the French language in Quebec. The minister stated that he intended to ban the greeting in favor of the French ritual bonjour. In a conflicted sociolinguistic context such as Quebec’s, such assertions cannot go unnoticed. The announcement of Jolin-Barrette resounded in the media, where it provoked strong reactions to such an extent that a new polemic broke out. The aim of this article is to show how the reactions provoked, especially online, contributed to the deconstruction of the minister’s discourse and to its inability to impose itself as a discourse of authority. Our analysis focusses on the (techno)discursive modalities through which Jolin-Barrette’s authority is diminished or denied.
En novembre 2019, Simon Jolin-Barrette, ministre québécois responsable de la langue française, revient sur une polémique qui avait eu lieu deux ans auparavant et qui portait sur la formule de salutation bilingue bonjour/hi, employée dans les commerces montréalais et considérée par certains comme signe du déclin du français au Québec. Le ministre déclare avoir l’intention d’interdire cette formule au profit du rituel français de salutation bonjour. Or, dans un contexte sociolinguistique comme celui du Québec, une telle affirmation ne peut passer inaperçue et une nouvelle polémique éclate. Notre objectif est de montrer comment les réactions suscitées – dans l’arène politique et les médias, mais surtout au sein de la population s’exprimant en ligne – ont contribué à la déconstruction du discours du ministre et à son incapacité à s’imposer comme discours d’autorité. Notre attention porte principalement sur les modalités (techno)discursives au moyen desquelles les participants aux échanges affaiblissent, voire nient, l’autorité du ministre.
authority; discursive formula; media; polemic; Quebec
Settore L-LIN/04 - Lingua e Traduzione - Lingua Francese
http://journals.openedition.org/aad/5418
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/867521
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