The Hispanic linguistic landscape of Milan, which reflects the consistent presence of a Latin American community, has been studied from the viewpoint of an emerging multilingualism, linked to the negotiation of space, language and identities in different multi-ethnic neighborhoods. This study explores, in particular, the act of naming, i.e. the choice of a name for restaurants and other commercial enterprises, in which social memories and lived experiences are involved. Different linguistic and semiotic aspects will be considered in order to trace the boundaries of what we might call the "Peruvian namescape". A qualitative-ethnographic perspective will be adopted, connecting the analysis of some contextualized LL units, corresponding to 22 Peruvian restaurants, to what emerges from interviews with shop-owners.

The act of naming in the Hispanic linguistic landscape of Milan / M.V. Calvi (ISSUES IN HISPANIC AND LUSOPHONE LINGUISTICS). - In: Linguistic Landscape in the Spanish-speaking World / [a cura di] P. Gubitosi, M.F. Ramos Pellicia. - Prima edizione. - [s.l] : John Benjamins, 2021. - ISBN 9789027208866. - pp. 365-392 [10.1075/ihll.35.14cal]

The act of naming in the Hispanic linguistic landscape of Milan

M.V. Calvi
2021

Abstract

The Hispanic linguistic landscape of Milan, which reflects the consistent presence of a Latin American community, has been studied from the viewpoint of an emerging multilingualism, linked to the negotiation of space, language and identities in different multi-ethnic neighborhoods. This study explores, in particular, the act of naming, i.e. the choice of a name for restaurants and other commercial enterprises, in which social memories and lived experiences are involved. Different linguistic and semiotic aspects will be considered in order to trace the boundaries of what we might call the "Peruvian namescape". A qualitative-ethnographic perspective will be adopted, connecting the analysis of some contextualized LL units, corresponding to 22 Peruvian restaurants, to what emerges from interviews with shop-owners.
Collective identity; Linguistic landscape; Naming; Spanish-speaking Latin Americans in Milan
Settore L-LIN/07 - Lingua e Traduzione - Lingua Spagnola
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/860364
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