Privacy is a pillar of European law and of the new GDPR. Social and technological developments question its protection and raise the need for more comprehensive legal analysis. Informational and decisional privacy, in particular, prove to be fundamental rights to tackle the pervasiveness of surveillance practices and persuasive technologies. Yet, their protection is uncertain. The paper is a theoretical and interdisciplinary contribution structured as follows. In the first part, it is reviewed the literature on profiling and online personalization in order to provide an overview of the socio-technical landscape, with a special focus on media content and news personalization. In the second part, the consequences of the GDPR on media personalization is analyzed. In the third part, the interplay between data protection, consumer and media law is discussed. In particular, the right to receive information and the value of serendipity are introduced to eventually discuss the idea of a ‘right not to be deceived’ as a precondition to properly protect privacy and other human rights as well as to preserve trust between users and platforms.

Towards a Right not to Be Deceived? An Interdisciplinary Analysis of Media Personalization in the Light of the GDPR / U. Reviglio (IFIP ADVANCES IN INFORMATION AND COMMUNICATION TECHNOLOGY). - In: Digital Transformation for a Sustainable Society in the 21st Century / [a cura di] I.O. Pappas, P. Mikalef, Y.K. Dwivedi, L. Jaccheri, J. Krogstie, M. Mäntymäki. - [s.l] : Springer, 2020. - ISBN 9783030396336. - pp. 47-59 (( convegno 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019 tenutosi a Trondheim nel 2019.

Towards a Right not to Be Deceived? An Interdisciplinary Analysis of Media Personalization in the Light of the GDPR

U. Reviglio
2020

Abstract

Privacy is a pillar of European law and of the new GDPR. Social and technological developments question its protection and raise the need for more comprehensive legal analysis. Informational and decisional privacy, in particular, prove to be fundamental rights to tackle the pervasiveness of surveillance practices and persuasive technologies. Yet, their protection is uncertain. The paper is a theoretical and interdisciplinary contribution structured as follows. In the first part, it is reviewed the literature on profiling and online personalization in order to provide an overview of the socio-technical landscape, with a special focus on media content and news personalization. In the second part, the consequences of the GDPR on media personalization is analyzed. In the third part, the interplay between data protection, consumer and media law is discussed. In particular, the right to receive information and the value of serendipity are introduced to eventually discuss the idea of a ‘right not to be deceived’ as a precondition to properly protect privacy and other human rights as well as to preserve trust between users and platforms.
Privacy; Profiling; Personalization; GDPR; Data protection
Settore IUS/20 - Filosofia del Diritto
Settore IUS/14 - Diritto dell'Unione Europea
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/840318
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