This study investigates the advantages and the potentiality of the ‘tourist kit’, an Italian solution based on the concept of a prepaid card that is issued by a large postal operator. The destination card can be reloaded by tourists according to their needs and its validity is not restricted to short periods. Thus, the kit provides tourists with an integrated, practical, and flexible tool capable of making their stay more enjoyable as it allows cardholders to choose and buy many products and services at discounted prices. The kit creates customer loyalty by utilising smart technology aimed at collecting accurate tourist information. This model deserves attention because it is probably the world's first case of a large postal operator entering the tourism sector with the proposal of an integrated and advanced destination card scheme. This research also discusses interesting opportunities and challenges related to the implementation of new generation tourist cards.
A tourist kit 'made in Italy' : An 'intelligent' system for implementing new generation destination cards / S. Angeloni. - In: TOURISM MANAGEMENT. - ISSN 0261-5177. - 52(2016), pp. 187-209. [10.1016/j.tourman.2015.06.011]
A tourist kit 'made in Italy' : An 'intelligent' system for implementing new generation destination cards
S. Angeloni
2016
Abstract
This study investigates the advantages and the potentiality of the ‘tourist kit’, an Italian solution based on the concept of a prepaid card that is issued by a large postal operator. The destination card can be reloaded by tourists according to their needs and its validity is not restricted to short periods. Thus, the kit provides tourists with an integrated, practical, and flexible tool capable of making their stay more enjoyable as it allows cardholders to choose and buy many products and services at discounted prices. The kit creates customer loyalty by utilising smart technology aimed at collecting accurate tourist information. This model deserves attention because it is probably the world's first case of a large postal operator entering the tourism sector with the proposal of an integrated and advanced destination card scheme. This research also discusses interesting opportunities and challenges related to the implementation of new generation tourist cards.File | Dimensione | Formato | |
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Angeloni_2015_A tourist kit made in Italy.pdf
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Angeloni_2016_A tourist kit made in Italy_Pre-print 7-7-2015.pdf
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