The essay analyzes the dataquake that the use of big data has brought on consumer protection. In the framework of a democratic and ethical market model, the Author underlines limits and peculiarity of European consumer law that could help reduce unfair and unlawful market behaviours. The purpose aims legally protect consumer from data discrimination and from algorithms use related to the ‘filter bubble’ effets.
Dataquake : intelligenza artificiale e discriminazione del consumatore / S. Lanni. - In: NUOVO DIRITTO CIVILE. - ISSN 2531-8950. - 5:2(2020 Oct), pp. 97-123.
Dataquake : intelligenza artificiale e discriminazione del consumatore
S. Lanni
2020
Abstract
The essay analyzes the dataquake that the use of big data has brought on consumer protection. In the framework of a democratic and ethical market model, the Author underlines limits and peculiarity of European consumer law that could help reduce unfair and unlawful market behaviours. The purpose aims legally protect consumer from data discrimination and from algorithms use related to the ‘filter bubble’ effets.
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