International retirement and later-life migrants in the Marche region, Italy: materialities of landscape, ‘home’, lifestyle and consumption

Within the general framework of ‘lifestyle migration’, the paper explores three materialities associated with the arrival and settlement of British, German and Dutch later-life migrants in the Italian region of Marche, a relatively new ‘frontier’ region for international retirement migration. The first is about the aesthetics of landscape and the scenic and emotional qualities of the physical and social environment. The second concerns ‘home’, where we examine house types, property location and home-making practices in terms of ‘authenticity’, material objects and the cultivation of land for productive purposes. The paper’s third thematic focus is on consumption patterns. Most of the 69 participants interviewed for this study hanker after what they perceive as a simpler, more genuine way of life, in tune with the surrounding mixed-farming agricultural environment and distinct from other regions where tourism has taken hold. Many grow their own produce, including some who have small vineyards and olive groves. They enjoy shopping in local markets, eating out in inexpensive local hostelries, visiting museums and cultural festivals, and exploring the many pretty villages and historic towns of the region. The participants embody later-life migration as ‘active ageing’, but those who are older and/or frailer must consider, often reluctantly, the reality of a less-active and more isolated life in the Italian countryside.