The ‘illegal’ and the skilled: effects of media portrayals on perceptions of immigrants in Britain

Public perceptions often diverge widely from reality on the size and make-up of immigrant populations, with likely consequences for public opinion about immigration. Prior research has not established whether the media has any causal role in the construction of these perceptions. This paper examines whether and how actually occurring media portrayals of immigrants in Britain affect perceptions of immigrants among members of the British public. We begin by conducting a large-scale quantitative study of the British national press. We then report on an original survey experiment that tests for causal impact of news frames derived from the media study. Specifically, we focus on three depictions of immigrants: as ‘illegal’, Eastern European, or highly skilled. Results show that even subtle media interventions can shift public perceptions of immigration, in this case towards more realistic understandings of the overall size and make-up of the immigrant population in Britain. We suggest empirical, theoretical, and methodological implications for the study of media effects on public opinion towards immigration.