The aim of the research is to highlight the key factors that sustained the shift from ocean liners to cruise ships. The contribution tries to analyse in a comparative international perspective: the company strategies; innovation in technology and shipbuilding; marketing strategies; the role of the states; credit availability; increasing demand of tourism activities and leisure.
From migration to cruise holidays : sailing the oceans in the 19th and early 20th centuries / S.A. CONCA MESSINA. ((Intervento presentato al 22. convegno The Firm and the Sea: Chains, Flow and Connections tenutosi a Ancona nel 2018.
From migration to cruise holidays : sailing the oceans in the 19th and early 20th centuries
S.A. CONCA MESSINA
2018
Abstract
The aim of the research is to highlight the key factors that sustained the shift from ocean liners to cruise ships. The contribution tries to analyse in a comparative international perspective: the company strategies; innovation in technology and shipbuilding; marketing strategies; the role of the states; credit availability; increasing demand of tourism activities and leisure.File in questo prodotto:
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