The paper investigates the management of multiple organisational identities in hybrid organisational contexts, or, more specifically, those characterised by a guiding vision (or mission) informed by both publicness and privateness. The exemplary case of a public bike-sharing service (BikeMi) born from the partnering of the Comune di Milano (City of Milan) with the business firm Clear Channel Italia (CCI), a subsidiary of a global media and advertising group, opens an insightful window to the identity-mission nexus. The study delivers preliminary evidence of the elements of materiality that help shape the organisational identity of CCI; the publicness and privateness of BikeMi; the symbiotic relationship between the normative (in terms of social impact and public accountability) and the utilitarian (in terms of business goals) dimensions of the CCI organisational identity; and the pragmatism of top management.

Public and private dimensions in the identity-mission nexus : the BikeMi case / M. Sorrentino, G. Manzi, F. Virili. - In: IMPRESA PROGETTO. - ISSN 1824-3576. - 2019:1(2019 May), pp. 1-11. [10.15167/1824-3576/IPEJM2019.1.1191]

Public and private dimensions in the identity-mission nexus : the BikeMi case

M. Sorrentino;G. Manzi;
2019-05

Abstract

The paper investigates the management of multiple organisational identities in hybrid organisational contexts, or, more specifically, those characterised by a guiding vision (or mission) informed by both publicness and privateness. The exemplary case of a public bike-sharing service (BikeMi) born from the partnering of the Comune di Milano (City of Milan) with the business firm Clear Channel Italia (CCI), a subsidiary of a global media and advertising group, opens an insightful window to the identity-mission nexus. The study delivers preliminary evidence of the elements of materiality that help shape the organisational identity of CCI; the publicness and privateness of BikeMi; the symbiotic relationship between the normative (in terms of social impact and public accountability) and the utilitarian (in terms of business goals) dimensions of the CCI organisational identity; and the pragmatism of top management.
public mission; organizational identity; bike sharing; public sector
Settore SECS-P/10 - Organizzazione Aziendale
Settore SECS-S/01 - Statistica
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/649084
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