Improving health communication. Supporting the practice of health communication

Health authorities, hospitals, commercial enterprises, and mass media all deliver health and medical communication in different forms. With such a vaste amount of biomedical and clinical information available, any action to ensure the spread of clinically relevalnt news items is welcome. This paper tries to define a new role for health science librarians in improving medical communication and reporting. Literature relating to the health and medical reporting is analysed to identify major difficulties encountered by health communicators. A better understanding of the mass media's neeeds can provide much neeeded support in the field of health communication