Environmental self-identity is considered a promising lever to generate positive spillovers across pro-environmental behaviors: existing evidence shows that it is positively correlated with pro-environmental choices and that it can be easily manipulated, by reminding individuals of their past pro-environmental actions. However, it remains unclear whether it can be successfully used for environmental policy making. In two online, incentive-compatible experiments, we manipulate participants' environmental self-identity and test whether this leads to increased donations to an environmental charity. Additionally, we investigate the interaction between self-identity priming and two commonly used behavioral policy tools: social information (Study 1, N = 400) and goal commitment (Study 2, N = 495). Our results suggest caution in leveraging environmental self-identity to promote pro-environmental behaviors, provide indications on how to target policies based on self-identity primes, and offer novel evidence on the interaction between different behavioral policy tools.
On the Use of Nudges to Affect Spillovers in Environmental Behaviors / V. Fanghella, G. D'Adda, M. Tavoni. - In: FRONTIERS IN PSYCHOLOGY. - ISSN 1664-1078. - 10(2019 Jan 29).
Titolo: | On the Use of Nudges to Affect Spillovers in Environmental Behaviors |
Autori: | D'ADDA, GIOVANNA (Secondo) |
Parole Chiave: | spillover effect; moral licensing; environmental identity; social information; goal commitment; online experiment |
Settore Scientifico Disciplinare: | Settore SECS-P/01 - Economia Politica |
Data di pubblicazione: | 29-gen-2019 |
Rivista: | |
Tipologia: | Article (author) |
Digital Object Identifier (DOI): | http://dx.doi.org/10.3389/fpsyg.2019.00061 |
Appare nelle tipologie: | 01 - Articolo su periodico |
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