This essay looks at the release of the album "Random Access Memories" by Daft Punk in 2013, as a unique case to reflect on music and celebrity in the age of social media. As the process of disintermediation of celebrity progresses on, Daft Punk represent a peculiar example of celebrity that integrates a series of elements that reterritorialize a pre-social media, "mythical" imaginary within the contemporary music scene in an original style. The paper discusses this case within a socio-cultural framework, to show how music artists in contemporary times effectively seem to operate according to the logic of a brand, and how this is true both for famous as well as for emerging acts.

Celebrità digitale : riflessioni sul “caso Daft Punk” / A. Gandini. - In: STUDI CULTURALI. - ISSN 1824-369X. - 11:1(2014 Apr), pp. 137-152. [10.1405/76241]

Celebrità digitale : riflessioni sul “caso Daft Punk”

Gandini A
2014-04

Abstract

This essay looks at the release of the album "Random Access Memories" by Daft Punk in 2013, as a unique case to reflect on music and celebrity in the age of social media. As the process of disintermediation of celebrity progresses on, Daft Punk represent a peculiar example of celebrity that integrates a series of elements that reterritorialize a pre-social media, "mythical" imaginary within the contemporary music scene in an original style. The paper discusses this case within a socio-cultural framework, to show how music artists in contemporary times effectively seem to operate according to the logic of a brand, and how this is true both for famous as well as for emerging acts.
Celebrity; Daft Punk; Social Media; Music; Videoclip
Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi
STUDI CULTURALI
Article (author)
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/618685
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