This article analyzes a firm's decision of entering a new market - or staying outside - and considers five decision models - optimizing, satisficing, incremental, cybernetic, and random - and their domain of applicability in order to discuss how fit they are in describing this specific decision. Because the cybernetic decision strategy appears to be the most appropriate to deal with the entry decision, the work goes deeper into this model focusing on the degree of uncertainty that the environment represents to the decision makers and to the state of the conflict of interest that arises because this decision implies a coordination problem.
A cybernetic decision model of market entry / D. Grieco. - In: CYBERNETICS AND SYSTEMS. - ISSN 0196-9722. - 44:1(2013), pp. 23-37.
Titolo: | A cybernetic decision model of market entry |
Autori: | GRIECO, DANIELA (Corresponding) |
Parole Chiave: | contingency theory; cybernetics; decision models; entry; organization; uncertainty |
Settore Scientifico Disciplinare: | Settore SECS-P/01 - Economia Politica Settore SECS-P/02 - Politica Economica |
Data di pubblicazione: | 2013 |
Rivista: | |
Tipologia: | Article (author) |
Digital Object Identifier (DOI): | http://dx.doi.org/10.1080/01969722.2012.732794 |
Appare nelle tipologie: | 01 - Articolo su periodico |
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manuscript_cybernetics_grieco.pdf | Pre-print (manoscritto inviato all'editore) | Open Access Visualizza/Apri | ||
A CYBERNETIC DECISION MODEL OF MARKET ENTRY.pdf | Publisher's version/PDF | Administrator Richiedi una copia |