The current article argues that video-based methodologies offer unique potential for multimodal research applications. Multimodal research, further, can respond to the problem of ‘‘elusive knowledges,’’ that is, tacit, aesthetic, and embodied aspects of organizational life that are difficult to articulate in traditional methodological paradigms.We argue that the multimodal qualities of video, including but not limited to its visual properties, provide a scaffold for translating embodied, tacit, and aesthetic knowledge into discursive and textual forms, enabling the representation of organizational knowledge through academic discourse. First, we outline the problem of representation by comparing different forms of elusive knowledge, framing this problem as one of cross-modal translation. Second, we describe how video’s unique affordances place it in an ideal position to address this problem. Third, we demonstrate how video-based solutions can contribute to research, providing examples both fromthe literature and our own applied case work as models for video-based approaches. Finally, we discuss the implications and limitations of the proposed video approaches as a methodological support.

Modes of Knowing : Video Research and the Problem of Elusive Knowledges / M.L. Toraldo, G. Islam, G. Mangia. - In: ORGANIZATIONAL RESEARCH METHODS. - ISSN 1094-4281. - 21:2(2018 Apr), pp. 438-465.

Modes of Knowing : Video Research and the Problem of Elusive Knowledges

M.L. Toraldo
;
2018-04

Abstract

The current article argues that video-based methodologies offer unique potential for multimodal research applications. Multimodal research, further, can respond to the problem of ‘‘elusive knowledges,’’ that is, tacit, aesthetic, and embodied aspects of organizational life that are difficult to articulate in traditional methodological paradigms.We argue that the multimodal qualities of video, including but not limited to its visual properties, provide a scaffold for translating embodied, tacit, and aesthetic knowledge into discursive and textual forms, enabling the representation of organizational knowledge through academic discourse. First, we outline the problem of representation by comparing different forms of elusive knowledge, framing this problem as one of cross-modal translation. Second, we describe how video’s unique affordances place it in an ideal position to address this problem. Third, we demonstrate how video-based solutions can contribute to research, providing examples both fromthe literature and our own applied case work as models for video-based approaches. Finally, we discuss the implications and limitations of the proposed video approaches as a methodological support.
elusive knowledges; video’s multimodality; reflexivity
Settore SECS-P/10 - Organizzazione Aziendale
14-lug-2016
Article (author)
File in questo prodotto:
File Dimensione Formato  
ToraldoIslamMangia_ModesofKnowingORM_forthcomingauthorcopy.pdf

accesso aperto

Tipologia: Pre-print (manoscritto inviato all'editore)
Dimensione 1.87 MB
Formato Adobe PDF
1.87 MB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/2434/616016
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 45
  • ???jsp.display-item.citation.isi??? 29
social impact