Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.
|Titolo:||Web 2.0 : the business model|
|Data di pubblicazione:||2009|
|Parole Chiave:||Web 2.0 ; Business model ; Information systems ; Social networks ; Interactivity ; Business value ; Business implications ; World Wide Web ; Community ; Business exploitation ; Policy makers ; Quality managers ; Government officers ; Information technology ; Computer science ; Business management.|
|Settore Scientifico Disciplinare:||Settore INF/01 - Informatica|
|Citazione:||Web 2.0 : the business model / [a cura di] M.D. Lytras, E. Damiani, P. Ordonez de Pablos. - New York : Springer, 2009. - ISBN 9780387858944.|
|Appare nelle tipologie:||06 - Curatela di volume|