The current trend on the Internet suggests that the majority of revenues of web sites come from the advertising potential of the World Wide Web. Advertising is arguably the type of commercial information exchange of the greatest economic importance in the real world. Indeed, advertising is what funds most other forms of information exchange, including radio stations, television stations, cable networks, magazines, and newspapers. According to the figures provided by the Internet Advertising Bureau [24] and Price Waterhouse Coopers [43], advertising revenue results for the first 9 months of 2004 totaled slightly over 7.0 billion dollars.
Secure metering schemes / C. Blundo, S. Cimato, B. Masucci - In: Network Security / [a cura di] S.C.-H. Huang,D. MacCallum, D.-Z. Du. - Prima edizione. - [s.l] : Springer, 2010. - ISBN 9780387738208. - pp. 1-32
Secure metering schemes
S. Cimato;
2010
Abstract
The current trend on the Internet suggests that the majority of revenues of web sites come from the advertising potential of the World Wide Web. Advertising is arguably the type of commercial information exchange of the greatest economic importance in the real world. Indeed, advertising is what funds most other forms of information exchange, including radio stations, television stations, cable networks, magazines, and newspapers. According to the figures provided by the Internet Advertising Bureau [24] and Price Waterhouse Coopers [43], advertising revenue results for the first 9 months of 2004 totaled slightly over 7.0 billion dollars.
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