Sustainability is a fundamental concept of Alpine tourism in countries like Germany and Austria, which have signed the Alpine Convention, a treaty between Alpine countries and the EU. The following paper presents the main results of a multimodal discourse analysis conducted on selected online presentations of eco-friendly hotels in Austria and in Germany. The selection of this textual genre is due primarily to the fact that online presentations are a sort of gateway to introduce the reader into the world of tourism—a world that, at the pre-trip stage, is only virtual, becoming real in the ongoing-trip stage. Hotel presentations try to convince readers to go beyond the pre-trip stage and to choose the accommodation structure for the holiday. Austrian and German presentations use common verbal strategies, but they differ in the relationship between visual and verbal components.
|Titolo:||Sustainability in Mountain Tourism: a Multimodal Discourse Analysis of Web Sites in the German Language|
CRESTANI, VALENTINA (Corresponding)
|Settore Scientifico Disciplinare:||Settore L-LIN/14 - Lingua e Traduzione - Lingua Tedesca|
|Data di pubblicazione:||2018|
|Digital Object Identifier (DOI):||10.4018/978-1-5225-2930-9.ch002|
|Tipologia:||Book Part (author)|
|Appare nelle tipologie:||03 - Contributo in volume|