Le guide d'Italia per turisti cinesi

The aim of this paper is to analyze how the most recent guide books published in China and those dedicated to Chinese tourists but published in Italy are presenting the main centers of our country, highlighting the differences between the various editions and, in particular, among those published in China and those published in Italy. Chinese guides provide step-by-step information, from travel arrangements to where to stay and where to eat and where to shop, while the guides published in Italy focus more on the artistic heritage with a wealth of historical and cultural presentations.