The aim of this paper is to analyze how, over the years, the guide books published in China and those dedicated to Chinese tourists but published in Italy are presenting the main centers of Italian art. Particularly referring to the city of Milan, special attention is given to how the guides describe the Ambrosian Library. We will examine the guides published in China in 1995, in 2011 and 2015; while in Italy published guidebooks in Chinese date back respectively to 1998, 2005 and 2010. The outbound trips for leisure purposes were approved by Chinese government only in 1997. In fact, until the end of the 90’ “travel abroad” was synonymous with “emigrate”. Now, due to the Chinese economic and social development, the most recently published guides no longer just describe the monuments and places of historical interest, but also the shops of the most famous fashion houses and the most renowned restaurants.

L’immagine di Milano attraverso le guide turistiche cinesi di ieri e di oggi / C. Bulfoni - In: Arte e letteratura nelle società in Asia: aspetti tradizionali e “Renaissance Orientale” : arts e literature in Asian societies / [a cura di] G. Boccali, M. Angelillo. - Prima edizione. - Roma : Bulzoni, 2016 Dec. - ISBN 9788868970710. - pp. 289-297 (( Intervento presentato al 8. convegno Arte e letteratura nelle società in Asia: aspetti tradizionali e “Renaissance Orientale” tenutosi a Milano nel 2015.

L’immagine di Milano attraverso le guide turistiche cinesi di ieri e di oggi

C. Bulfoni
2016

Abstract

The aim of this paper is to analyze how, over the years, the guide books published in China and those dedicated to Chinese tourists but published in Italy are presenting the main centers of Italian art. Particularly referring to the city of Milan, special attention is given to how the guides describe the Ambrosian Library. We will examine the guides published in China in 1995, in 2011 and 2015; while in Italy published guidebooks in Chinese date back respectively to 1998, 2005 and 2010. The outbound trips for leisure purposes were approved by Chinese government only in 1997. In fact, until the end of the 90’ “travel abroad” was synonymous with “emigrate”. Now, due to the Chinese economic and social development, the most recently published guides no longer just describe the monuments and places of historical interest, but also the shops of the most famous fashion houses and the most renowned restaurants.
turismo cinese; guide turistiche; Biblioteca Ambrosiana
Settore L-OR/21 - Lingue e Letterature della Cina e dell'Asia Sud-Orientale
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/482259
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