Despite the fact that health communication is a discipline developed only recently, its importance in human medicine is well recognized. However, it is less considered in veterinary medicine, even if it has the potential to improve public health because of the role of veterinary medicine in public health. For this reason, an One Health approach is useful for communication as well. This approach leads to a “One Communication” concept, which is the result of the synergy in communicative efforts both in human and in veterinary medicine. Our analysis explores the potential of communication in several veterinary fields: institutions, food safety, companion animal and food-producing animal practice, pharmacology and drugs, wildlife fauna and environment. In almost all the areas of veterinary activity communication can contribute to human health. It takes many forms and use several channels, and this variety of communicative opportunities represent a challenge for veterinarians. For this reason, the communication course should be included in the curricula of Veterinary Medicine Schools. As One Health, One Communication is a strategy for expanding collaborations in health communication and it will enhance public health.

From “One Health” to “One Communication”: the contribution of communication in Veterinary Medicine to public health / M. Cipolla, L. Bonizzi, A. Zecconi. - In: VETERINARY SCIENCES. - ISSN 2306-7381. - 2:3(2015 Jul 15), pp. 135-149. [10.3390/vetsci2030135]

From “One Health” to “One Communication”: the contribution of communication in Veterinary Medicine to public health

M. Cipolla
Primo
;
L. Bonizzi
Secondo
;
A. Zecconi
Ultimo
2015

Abstract

Despite the fact that health communication is a discipline developed only recently, its importance in human medicine is well recognized. However, it is less considered in veterinary medicine, even if it has the potential to improve public health because of the role of veterinary medicine in public health. For this reason, an One Health approach is useful for communication as well. This approach leads to a “One Communication” concept, which is the result of the synergy in communicative efforts both in human and in veterinary medicine. Our analysis explores the potential of communication in several veterinary fields: institutions, food safety, companion animal and food-producing animal practice, pharmacology and drugs, wildlife fauna and environment. In almost all the areas of veterinary activity communication can contribute to human health. It takes many forms and use several channels, and this variety of communicative opportunities represent a challenge for veterinarians. For this reason, the communication course should be included in the curricula of Veterinary Medicine Schools. As One Health, One Communication is a strategy for expanding collaborations in health communication and it will enhance public health.
communication; One Health; public health; antimicrobial resistance; food safety; food-producing animals; risk communication; companion animal practice
Settore VET/05 - Malattie Infettive degli Animali Domestici
Settore VET/08 - Clinica Medica Veterinaria
Settore VET/04 - Ispezione degli Alimenti di Origine Animale
15-lug-2015
Article (author)
File in questo prodotto:
File Dimensione Formato  
vetsci-02-00135.pdf

accesso aperto

Tipologia: Publisher's version/PDF
Dimensione 123.69 kB
Formato Adobe PDF
123.69 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/289752
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 17
  • ???jsp.display-item.citation.isi??? ND
social impact