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CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands / A. Lorenzon, P.J. Van Baleen, L. Pilotti - In: CRM Implementation: a Strategic Approach / Kaushik Mukergjee, editor ; [a cura di] Kaushik Mukergjee. - Hyderabad ( Andhra Pradesh) : The ICFAI university press, 2006 Nov. - ISBN 81-314-0474-9.

CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands

A. Lorenzon;L. Pilotti
2006
English
Customer relationship management ; strategy ; value creation ; european countries
Settore SECS-P/08 - Economia e Gestione delle Imprese
Capitolo o Saggio
CRM Implementation: a Strategic Approach
Kaushik Mukergjee, editor
Kaushik Mukergjee
Hyderabad ( Andhra Pradesh)
The ICFAI university press
nov-2006
81-314-0474-9
Volume a diffusione internazionale
A. Lorenzon, P.J. Van Baleen, L. Pilotti
Book Part (author)
none
268
CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands / A. Lorenzon, P.J. Van Baleen, L. Pilotti - In: CRM Implementation: a Strategic Approach / Kaushik Mukergjee, editor ; [a cura di] Kaushik Mukergjee. - Hyderabad ( Andhra Pradesh) : The ICFAI university press, 2006 Nov. - ISBN 81-314-0474-9.
info:eu-repo/semantics/conferenceObject
3
Prodotti della ricerca::03 - Contributo in volume
03 - Contributo in volume
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/27740
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