CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands / A. Lorenzon, P.J. Van Baleen, L. Pilotti - In: CRM Implementation: a Strategic Approach / Kaushik Mukergjee, editor ; [a cura di] Kaushik Mukergjee. - Hyderabad ( Andhra Pradesh) : The ICFAI university press, 2006 Nov. - ISBN 81-314-0474-9.
CRM technologies as a leverage of competitiveness and Business Value Creation in European Markets: a Comparison between Italy and Netherlands
A. Lorenzon;L. Pilotti
2006
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