This paper explores emerging web genres by examining the way corporate podcasting is represented in selected weblogs maintained by individuals, corporate employees, consultants, and corporations. Taking a qualitative approach, it first gives attention to selected blog entries about a corporate podcast that took place in January 2005. It then focuses on the case of IBM’s podcasting initiative and guidelines for its employees and the way they are represented in a range of blogs. It analyzes selected features of the blogs, taking into consideration participation frameworks and in particular production formats (Goffman 1979/1981). The paper concludes by discussing some of the implications these recent phenomena have for corporate communication.
|Titolo:||Corporate Podcasts and Blogs: Exploring the Voices of Emerging Genres|
|Parole Chiave:||business communication, genre, blogs, podcasts, participation frameworks, websites, corporate communication|
|Settore Scientifico Disciplinare:||Settore L-LIN/12 - Lingua e Traduzione - Lingua Inglese|
|Data di pubblicazione:||gen-2007|
|Tipologia:||Book Part (author)|
|Appare nelle tipologie:||03 - Contributo in volume|