Nowadays, the newsletter, originally a printed document which contains information, advice, opinions, forecasts, and news of interest to a specific group has migrated to the Web. The popularity of e-mail newsletters or e-zines (sometimes lexicalized in ezines is underlined by the wealth of instructional materials (tutorials, learning workshops, models, guidelines, tips, etc.) designed to assist newsletter writers and available on the Web. After identifying the salient features of on-line newsletters that testify the evolution of newsletters I examine a representative sample of texts in light of the guidelines available on the Net, with a view to identifying the reasons for a possible transition from print to electronic newsletters.

Tackling the Electronic (R)evolution: Tutorials and Instruction Websites for E-mail Newsletter Writers / M. Bait - In: Multimodality in corporate communication : web genres and discursive identity. - / [a cura di] G. Garzone, G. Poncini, P. Catenaccio. - Milano : Franco Angeli, 2007. - ISBN 978-88-464-8486-4. - pp. 73-90

Tackling the Electronic (R)evolution: Tutorials and Instruction Websites for E-mail Newsletter Writers

M. Bait
Primo
2007

Abstract

Nowadays, the newsletter, originally a printed document which contains information, advice, opinions, forecasts, and news of interest to a specific group has migrated to the Web. The popularity of e-mail newsletters or e-zines (sometimes lexicalized in ezines is underlined by the wealth of instructional materials (tutorials, learning workshops, models, guidelines, tips, etc.) designed to assist newsletter writers and available on the Web. After identifying the salient features of on-line newsletters that testify the evolution of newsletters I examine a representative sample of texts in light of the guidelines available on the Net, with a view to identifying the reasons for a possible transition from print to electronic newsletters.
English
Settore L-LIN/12 - Lingua e Traduzione - Lingua Inglese
Capitolo o Saggio
Esperti anonimi
Multimodality in corporate communication : web genres and discursive identity. -
G. Garzone, G. Poncini, P. Catenaccio
Milano
Franco Angeli
2007
73
90
978-88-464-8486-4
Volume a diffusione nazionale
M. Bait
Book Part (author)
none
268
Tackling the Electronic (R)evolution: Tutorials and Instruction Websites for E-mail Newsletter Writers / M. Bait - In: Multimodality in corporate communication : web genres and discursive identity. - / [a cura di] G. Garzone, G. Poncini, P. Catenaccio. - Milano : Franco Angeli, 2007. - ISBN 978-88-464-8486-4. - pp. 73-90
info:eu-repo/semantics/conferenceObject
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Prodotti della ricerca::03 - Contributo in volume
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/26886
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