Cultural products are consumed by a minority and little marketing research is done to meet offers and demands. A larger base of potential consumers is an important requirement for fund raising to allow to continue the production of services and cultural products. Widening the audience implies also to emotionally engage people with different cultural background and cultural expectations. Information technology has the potential to affect the cultural sector introducing new model of fruition, breaking the barriers of time and space constraints and integrating different platforms as delivery channels. We discuss some project proposals.

Integrating Cultural Content and Information Technologies in Cross-Media Platforms / M.A. Alberti, P. Trapani - In: Midech ’05 : multimedia.information@design for cultural heritage ’05 / [a cura di] P. Rossi, P. Salonia. - Roma : Aracne Editrice, 2005. - ISBN 8854800295. - pp. 1-204 (( convegno MIDECH tenutosi a Milano, Italy nel 2005.

Integrating Cultural Content and Information Technologies in Cross-Media Platforms

M.A. Alberti
Primo
;
2005

Abstract

Cultural products are consumed by a minority and little marketing research is done to meet offers and demands. A larger base of potential consumers is an important requirement for fund raising to allow to continue the production of services and cultural products. Widening the audience implies also to emotionally engage people with different cultural background and cultural expectations. Information technology has the potential to affect the cultural sector introducing new model of fruition, breaking the barriers of time and space constraints and integrating different platforms as delivery channels. We discuss some project proposals.
information technology ; cultural heritage ; cross media
Settore INF/01 - Informatica
2005
Politecnico di Milano
Book Part (author)
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/171309
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