Integrating Cultural Content and Information Technologies in Cross-Media Platforms

Cultural products are consumed by a minority and little marketing research is done to meet offers and demands. A larger base of potential consumers is an important requirement for fund raising to allow to continue the production of services and cultural products. Widening the audience implies also to emotionally engage people with different cultural background and cultural expectations. Information technology has the potential to affect the cultural sector introducing new model of fruition, breaking the barriers of time and space constraints and integrating different platforms as delivery channels. We discuss some project proposals.