Our Mission and our Values' : an approach to Russian Banks' Communication Strategies

This paper looks at the mission statements of Russian banks posted on their websites with the aim of identifying recurrent discursive strategies in an intercultural perspective. Starting from the surveyof twenty websites of Russian banks, the author attempts to highlight the linguistic and visual treatment of mission and value statements, where there seems to emergean interesting mix of both "globalized" and local, culture-specific, features.