Manufacturers and the global market service offering: the case of the italian leisure boats industry - The work aims to investigate how the shift towards a service economy is changing the way manufacturers compete and behave, particularly in the foreign markets. Manufacturing firms seeking to diversify their core business by adding services to bolster the product offering soon understand how different it is to develop and provide services compared with exclusively the manufacture and marketing of products. Diversification into services poses new challenges that cannot be mastered using the traditional, manufacturing-oriented management tools. Further, it is one thing to effectively integrate products and services for the domestic market, which itself presents new hurdles, but a completely different ball game when companies that serve the international markets attempt to expand their offering to meet the service needs of foreign clients. What kind of difficulties can the companies expect to come up against? How does a product-related strategy differ from a services-related strategy in the international arena? After reviewing the proposals advanced in the relevant literature, we conducted an empirical analysis of the strategies adopted by a sample basket of Italian manufacturing firms in the Italian leisure boats industry.

L'offerta di servizi da parte delle imprese manifatturiere in ambito internazionale : il caso del distretto nautico del Sebino / A. Gotti, M. Benassi. - In: ECONOMIA E POLITICA INDUSTRIALE. - ISSN 0391-2078. - 37:3(2010 Sep), pp. 13-37. [10.3280/POLI2010-003002]

L'offerta di servizi da parte delle imprese manifatturiere in ambito internazionale : il caso del distretto nautico del Sebino

M. Benassi
Ultimo
2010

Abstract

Manufacturers and the global market service offering: the case of the italian leisure boats industry - The work aims to investigate how the shift towards a service economy is changing the way manufacturers compete and behave, particularly in the foreign markets. Manufacturing firms seeking to diversify their core business by adding services to bolster the product offering soon understand how different it is to develop and provide services compared with exclusively the manufacture and marketing of products. Diversification into services poses new challenges that cannot be mastered using the traditional, manufacturing-oriented management tools. Further, it is one thing to effectively integrate products and services for the domestic market, which itself presents new hurdles, but a completely different ball game when companies that serve the international markets attempt to expand their offering to meet the service needs of foreign clients. What kind of difficulties can the companies expect to come up against? How does a product-related strategy differ from a services-related strategy in the international arena? After reviewing the proposals advanced in the relevant literature, we conducted an empirical analysis of the strategies adopted by a sample basket of Italian manufacturing firms in the Italian leisure boats industry.
Servizi post-vendita ; internazionalizzazione ; integrazione prodotto-servizio ; nautica da diporto
Settore SECS-P/08 - Economia e Gestione delle Imprese
set-2010
Article (author)
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/149394
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact